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Synthetic insect wings designed for the fly tying market. Used for tying realistic flies for fly fishing. I have worked on this project for the last 7 years designing and developing the wings, the branding and then developing marketing strategies to launch the product. The product proved very successful on its launch leading to appearances in magazines, fishing books and fly tying manuals. I have since written for magazines on fly tying.

The wings have also been used for a range of other projects including TV adverts, Installations at the Natural History Museum as well as being used in various installations by a range of artists.

www.reelwings.co.uk

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